ROOTED IN TRUTH
A tree naturally grows and prospers over the years as long as it is rooted into a solid foundation. What foundation is more solid than truth? We try to do this through our core value of transparency.
GROWN IN HOPE
Trees reach towards the sun, it's source of energy, which disappears each night. The tree waits in hopeful expectation that the sun will come again. And thus it persists through the different seasons of the year. Trees feed off of carbon dioxide, which is unseen yet is transformed into the physical solid wood that the tree adds to it's "body". Our Tree of Life's "trunk" is hope because that's what it takes to start any business in this day-in-age.
BRANCH ONE - ANCIENT HEALING RECIPES
Healing tea recipes that serve as holistic medicine - they've always been around, for centuries and even millenniums ancient cultures would prevent and heal using natural plants found in their regions. Yet in modern-day United States the general population has gone away from natural remedies and towards man-made pharmaceutical alternatives. We're trying to bring back holistic medicine through the bottled tea industry starting with our four super healthy recipes of tea. Each bottle is preserved with vitamin C - for an extra boost to our drinker's immune system.
BRANCH TWO - SUSTAINABLE PACKAGING
In our opinion, big beverage companies are greedy. These companies focus on large-scale production in order to yield the least expensive unit cost possible. Plastics are the cheapest, lightest, and most convenient material to package beverage in. Unless plastic bottles are recycled, they'll go on to exist on earth for over 450 years. The result is the widespread plastic pollution, acid rain carrying carcinogens, and ecosystem imbalances. Knowing for decades the pollution these companies have been causing, and with assets enough to change to eco-friendly, they nonetheless continue their wasteful operations. Treecup is sold exclusively in reusable and recyclable glass bottles with decomposable aluminum caps. Each bottle also comes with a maple tree seed on top so customers can plant their own tree!
BRANCH THREE - REFORESTING PLANET EARTH
We're passionate about reforesting the earth and charitable giving. Luckily for us we've found the perfect non-profit partner in Haiti Friends. They run the Haitian Timber Re-Introduction Program in Deschapelles and have already planted over three million trees! We donate to their fund in order to help the earth recoup from mass-scale deforestation happening all around the planet!
THE NINE SPIRITUAL FRUITS
The branches of Treecup's Tree of Life will hopefully yield the spiritual fruits for every part of the market we touch:
For us it's all about making the world a little bit better for everyone we touch!