ru·mi·na·tion (noun): a deep or considered thought about something.

I ruminate often.  As summer break has begun, I ruminate on the future - what Treecup will accomplish as I steer within the driver's seat.

I start with one simple display.  One VERY simple display at Zelienople's weekly farmers market.  This is where I'll be chilling every Monday from 3:30 to 7 pm this summer.

The sun was shining, the weather was nice and thus people could've used a refreshing drink to cool off.  It was the perfect sales ecosystem filled with environmentally conscious thirsty people (my favorite)!

Every interaction is an opportunity to tell a story and connect with locals.  With every person I meet, I become a little more knowledgeable as I learn about their perception and feedback towards the brand I'm attempting to build.  

Every vendor show I attend I get refilled with hope and burning desire towards successfully branding my grandmother's Peruvian tea recipe.  I love this feeling.

I wonder what I will feel if/when I finally "arrive" at the destination I yearn for - Whole Foods, Trader Joe's, Sheetz.  I want to be an environmentally conscious brand made by the Greater Pittsburgh area FOR the Greater Pittsburgh area, and shan't stop until this is accomplished.

BUT I have no clue what I'm doing.  I know, however, that quite like learning a language, Entrepreneurship can only theoretically be learned in a classroom.  Immersion is truly the greatest means of learning such a trade.

So today is Tuesday - last Friday I finished my Sophomore year of schooling at a place where I feel most at peace, Grove City College.

This means I get to go HARD and HEADFIRST into developing the business which I have begun to create.  I'm excited because I had put Té Amo on the back-burner the past few months due to a difficult academic semester.

I am excited - though excitement is an understatement.  Every day is filled with the purpose and challenge of creating something that didn't exist the day prior.

I wake and ask myself "What's next?".  No professor, manager, or Google search can answer what the next step is in building the business of your dreams - you just figure it out through faith in yourself and what you've done so far.

You take a blind step towards a productive decision and make the most out of it.  You follow up on every lead you feel contains promise.  You focus on the important sectors of your business - and your final goal.

This is where I'm at.  Today is the 4th day of 90 I've been given to make count as "summer break". 

I won't waste it, I will capitalize.  I will multiply from 9 locations to 30.  I will go from my mere 3,000 sales/trees planted to 10,000 sales/trees planted.

It will happen, but only in proportion to how much I desire it to.

"This is fun", I remind myself.  "This is the best use of my summer, it's what I want to be doing with my life."  Indeed, it's true - but ultimately, will it pay off?

Who knows.  All I know is that only I can make it happen, so here we come summer, let's make something beautiful.  Let's impact lives - both in sales and in the planting of trees.

"Life is a journey, with problems to solve, lessons to learn, but most of all, experiences to enjoy."

Thanks for reading,


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